Traders' Perceptions on Adopting Robo-Advisors

As financial technology rapidly evolves, robo-advisors have emerged as a popular tool, offering automated investment services that uses algorithms to provide financial guidance. This study investigates trader’s perceptions and attitudes towards adopting robo-advisors, perceived usefulness, perceived ease of use, perceived convenience, trust in automated systems, and their overall impact on investment decision-making.随着金融科技的迅猛发展，智能投顾（robo-advisor）已成为广受欢迎的工具，可提供自动化投资服务并依托算法输出金融指导。本研究探究了交易者对智能投顾采纳行为的感知与态度，涵盖感知有用性（perceived usefulness）、感知易用性（perceived ease of use）、感知便捷性（perceived convenience）、对自动化系统的信任度，以及其对投资决策的整体影响。