Somaliland (2007): Malaria TRaC Study Evaluating Ownership and Use of Mosquito Nets in Four Regions. First Round.

In November 2007 PSI Somaliland conducted a baseline household survey designed to provide evidence for social marketing decision-making. The study had two objectives: 1) measure levels of mosquito net use, particularly insecticide treated nets (ITNs) and the opportunity, ability and motivation to use, and 2) identify the drivers and inhibitors of mosquito net use and ownership. In September 2007, PSI began distributing Badbaado insecticide-treated mosquito nets at a subsidized price through the private sector using the existing wholesaler-retailer supply chain. Communication campaigns have been developed to promote both the Badbaado brand and general awareness of malaria. A cross sectional household survey was conducted among households with children under five years and the general population aged 15-49. A multi-stage cluster sampling approach was used to sample 1570 households and individuals across four of the six Somaliland regions, namely Maroodi Jeex (formerly known as Woqoyi Galbeed), Sahil, Togdheer and Awdal.

2007年11月，索马里兰PSI组织开展基线家庭调查，旨在为社会营销决策提供实证依据。本研究设定两项核心目标：一是评估蚊帐使用水平，尤其是经杀虫剂处理蚊帐（Insecticide Treated Nets, ITNs）的使用情况，以及使用蚊帐的时机、能力与动机；二是明确蚊帐使用与拥有的驱动因素及阻碍因素。2007年9月，PSI通过私营部门，依托现有批发商-零售商供应链，以补贴价格分发Badbaado牌经杀虫剂处理蚊帐。此外，研究团队还开展了系列宣传活动，用于推广Badbaado品牌，并提升公众对疟疾的认知水平。本次研究针对有5岁以下儿童的家庭，以及15至49岁的普通人群实施横断面家庭调查，采用多阶段整群抽样方法，在索马里兰6个地区中的4个（即马里迪杰克斯省[原称沃科伊加尔贝德省]、萨希尔省、托格代尔省和奥德阿勒省）抽取了1570户家庭及对应个体作为研究样本。