TPB Dataset

Based on the extended Theory of Planned Behavior (TPB) model, this paper reveals the influencing mechanism of planned behavior and the moderated mediation effect of social interactivity in Chinese sports tourism in the post-pandemic era. To provide a reference basis for improving people’s intentions regarding sports tourism and promoting the construction of sports tourism in China. This paper takes Chinese sports tourists as the research object, and 1422 questionnaires were used for data analysis. Comparisons were made through a structural equation model (SEM), and the direct/indirect effects of the hypotheses were tested. The moderated mediation effect of social interactivity was tested using the PROCESS macro model 14.<br>本研究基于扩展的计划行为理论（Theory of Planned Behavior, TPB）模型，揭示后疫情时代中国体育旅游的计划行为影响机制与社会互动性的有调节中介效应。本研究旨在为提升民众体育旅游参与意愿、推动我国体育旅游建设提供参考依据。本研究以中国体育旅游者为研究对象，共回收1422份问卷用于数据分析。通过结构方程模型（Structural Equation Model, SEM）开展对比分析，并检验各研究假设的直接与间接效应。采用PROCESS宏程序模型14，对社会互动性的有调节中介效应进行验证。