PRAGMATIC CHARACTERISTICS OF FACIAL DEIXIS

This paper examines the pragmatic characteristics of facial deixis as a key category in communicative linguistics and pragmatics. Particular attention is paid to the dependence of the interpretation of facial deictic units on the communicative situation, the context of communication, and the speaker's intentions. The egocentric nature of facial deixis is analyzed, as well as its role in reflecting social and role relationships between communicants. The paper demonstrates that personal pronouns and other means of expressing facial deixis lack stable meaning outside of a specific speech act and acquire pragmatic significance only in real-life communication. Pragmatic parameters such as subjectivity, intentionality, politeness, and the manipulative potential of facial deixis are examined. Examples of facial deixis functioning in various types of discourse, including everyday, artistic, and institutional, are provided. The research results can be used in courses on pragmatics, communication theory, and discourse analysis, as well as in further linguistic research on deixis.本论文以交际语言学与语用学中的核心范畴——面部指示语（facial deixis）为研究对象，考察其语用特征。研究重点关注面部指示语单元的解读对交际场景、交际语境以及说话者意图的依赖性。本文分析了面部指示语的自我中心特质，以及其在反映交际双方社会关系与角色关系中所发挥的作用。研究表明，人称代词及其他面部指示语表达手段在特定言语行为之外缺乏稳定语义，仅在真实交际场景中才具备语用意义。本研究还考察了面部指示语的各项语用参数，包括主观性、意向性、礼貌性及其操控潜力。文中列举了面部指示语在日常语篇、艺术语篇及机构语篇等各类语篇中的功能实例。本研究成果可应用于语用学、交际理论及语篇分析相关课程教学，亦可用于指示语领域的后续语言学研究。