McLean & DeLone Model Modifications Model with Psychological Factors variables in Shopee Indonesia e-commerce

This study employs 33 measurement indicators using a 5-point Likert scale to analyze users’ behavior and experience in Shopee Fashion. System Quality (X1) is measured by four indicators: fast page loading (X1_1), easy navigation (X1_2), system reliability with minimal errors (X1_3), and secure transactions (X1_4). Information Quality (X2) includes accurate and understandable product descriptions (X2_1), complete details on size, material, and price (X2_2), product photos that reflect actual conditions (X2_3), and updated stock availability (X2_4). Service Quality (X3) is measured through responsive customer service (X3_1), easy return/refund procedures (X3_2), on-time delivery (X3_3), and clear service policies (X3_4). System Use (Y1) covers opening Shopee Fashion more than once per week (Y1_1), frequent use of search and recommendation features (Y1_2), spending long time browsing fashion products (Y1_3), and regularly joining promotions or flash sales (Y1_4). Customer Satisfaction (Y2) includes overall satisfaction (Y2_1), experience meeting expectations (Y2_2), feeling happy after shopping (Y2_3), and rarely feeling disappointed (Y2_4). Impulse Buying (Y3) is assessed by unplanned purchases (Y3_1), sudden promotions triggering purchases (Y3_2), attractive product appearance (Y3_3), spontaneous decisions (Y3_4), and promotional notifications encouraging impulsive buying (Y3_5). Post-Purchase Regret (Y4) consists of feeling regret after purchase (Y4_1), realizing the decision was too quick (Y4_2), disappointment when products do not meet expectations (Y4_3), and feeling the purchase should not have been made (Y4_4). Finally, Repurchase Intention (Z) includes planning to buy again (Z_1), choosing Shopee for future purchases (Z_2), recommending Shopee Fashion to friends (Z_3), and continuing to use Shopee in the future (Z_4).本研究采用李克特5级量表（5-point Likert scale）的33项测量指标，对Shopee时尚频道（Shopee Fashion）的用户行为与使用体验展开分析。系统质量（System Quality，X1）通过4项指标进行量化：页面加载速度迅捷（X1_1）、导航操作便捷（X1_2）、系统可靠性高且错误率低（X1_3）以及交易安全可靠（X1_4）。信息质量（Information Quality，X2）涵盖准确易懂的商品描述（X2_1）、完整标注的尺码、材质与价格详情（X2_2）、贴合实物状态的商品图片（X2_3）以及实时更新的库存可用情况（X2_4）。服务质量（Service Quality，X3）通过以下维度衡量：客服响应及时（X3_1）、退换货流程简便易行（X3_2）、配送服务准时履约（X3_3）以及服务政策清晰明确（X3_4）。系统使用行为（System Use，Y1）包括：每周访问Shopee时尚频道不少于1次（Y1_1）、频繁使用搜索与推荐功能（Y1_2）、花费较长时间浏览时尚类商品（Y1_3）以及定期参与促销或限时闪购活动（Y1_4）。顾客满意度（Customer Satisfaction，Y2）包含整体满意度（Y2_1）、购物体验符合预期（Y2_2）、购物后产生愉悦感（Y2_3）以及极少出现失望情绪（Y2_4）。冲动购买（Impulse Buying，Y3）通过以下指标评估：非计划性购买行为（Y3_1）、促销活动触发即兴购买（Y3_2）、商品外观极具吸引力（Y3_3）、自发做出购买决策（Y3_4）以及促销通知推动冲动消费（Y3_5）。购后后悔（Post-Purchase Regret，Y4）包括：购物后产生后悔情绪（Y4_1）、意识到购买决策过于仓促（Y4_2）、商品未达预期时感到失望（Y4_3）以及认为本次购买本不该发生（Y4_4）。最后，回购意向（Repurchase Intention，Z）涵盖：计划再次进行购买（Z_1）、未来购物选择Shopee平台（Z_2）、向亲友推荐Shopee时尚频道（Z_3）以及未来继续使用Shopee平台（Z_4）。