Instagram: distribution of global audiences 2024, by age group

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram usersWith roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram featuresOne of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

截至2024年4月，全球Instagram受众中约32%的年龄介于18至24岁之间，而25至34岁的用户占比达到了30.6%。总体而言，16%的用户属于35至44岁年龄段。Instagram用户群体，拥有约10亿每月活跃用户，已成为全球最受欢迎的社交网络之一。该社交图片分享应用在印度和美国尤为流行，分别拥有3.629亿和1.697亿的Instagram用户。Instagram特色功能之一便是Stories功能。用户可在其Stories流中发布照片和视频，内容将在24小时后消失，供他人观看。截至2019年1月，该公司报告称，每日活跃的Instagram Stories用户数量已达5亿。Instagram Stories直接与Snapchat竞争，后者是一款因“消失照片”功能而闻名的图片分享应用。截至2021年第二季度，Snapchat的每日活跃用户数量为2.93亿。