Nonprofit, Trust-building, X(Twitter)

This dataset was used to analyze tweets posted on X by nonprofit organizations. We examined trust, message framing, and positive and negative word of mouth, and also collected engagement analytics. The research question guiding our study was how nonprofit organizations use social media (X) to communicate their values and actions to build trustworthy relationships with communities.

本数据集用于分析非营利组织在X平台发布的推文。本研究考察了信任、信息框架以及正负向口碑，同时收集了互动分析数据。本研究的核心研究问题为：非营利组织如何通过社交媒体（X）传播其价值理念与实践行动，以此与社群建立互信的关系。