Study of reading habits 1986 - Essunga and Götene

This survey is part of the research program Dagspresskollegiet. The target group for this survey was the residents of two municipalities in Västergötland, Essunga and Götene. A similar survey was conducted at the same time in Vara, https://doi.org/10.5878/002493.
Most of the questions are replications of questions asked in previous reading habit studies and concern reading habits, newspaper subscriptions, reading interests as well as background questions about gender, age, education and party preference. Respondents were also asked to state what they consider important when choosing a local morning paper, and also how important it is to receive news from different geographical areas. Other questions were about how interested the respondent was in reading about sports, economics, political news, etc. A comparison was made between the news reporting in local newspapers, evening papers, television, national radio and local radio.

本调研隶属于《Dagspresskollegiet》研究项目。本次调研的目标群体为瑞典西约特兰省（Västergötland）埃松加市（Essunga）与约特讷市（Götene）的居民。同期瓦拉市（Vara）也开展了一项同类调研，相关文献DOI链接为https://doi.org/10.5878/002493。
本次调研的多数问题均复用自既往阅读习惯研究的问卷条目，内容涵盖阅读习惯、报纸订阅情况、阅读兴趣，以及性别、年龄、受教育程度与政党偏好等背景信息。
受访对象还需说明其在选择本地晨报时所重视的因素，以及接收不同地理区域新闻的重要性程度。
其余问题则涉及受访对象对体育、经济、政治新闻等内容的阅读兴趣水平。
研究还对本地报纸、晚报、电视、全国性广播与本地广播的新闻报道情况展开了对比分析。