THE INFLUENCE OF ENTREPRENEURIAL PASSION AND CREATIVITY ON ENTREPRENEURIAL INTENTIONS

ABSTRACT Purpose: This study aims to analyze the influence of entrepreneurial passion and creativity on entrepreneurial intent. It also examines the mediating role of entrepreneurial self-efficacy between the personal/cognitive variable and entrepreneurial intention. Originality/value: By stressing the importance of cognitive and emotional variables that may influence entrepreneurial intentions among university students (such as creativity and entrepreneurial passion), this study shows the important role that universities have in the development of entrepreneurial intent. According to the Social Cognitive Theory (SCT), the environment influences individual behavior and, therefore, universities should encourage an entrepreneurial environment, enabling the creation of new jobs and companies. Design/methodology/approach: Data were collected through a survey with business and technology students from a Brazilian university. In total, 338 valid responses were obtained, which were analyzed through structural equation modeling. The data were collected in a cross-sectional manner and by a stratified and non-probability sampling method. To address the research hypothesis and to attain the objectives of the study, all constructs were adapted from relevant literature in the field of entrepreneurship. The structural model was examined in relation to the model fit, which enabled the hypothesis to be tested. Findings: Results showed both a direct and indirect positive relationship between entrepreneurial passion on entrepreneurial intention. Regarding the creativity factor, results indicated only an indirect effect of creativity on entrepreneurial intention, this relationship being mediated through entrepreneurial self-efficacy. No significant differences were found in the model regarding age, gender, graduation program, entrepreneurial family background, role models or family income.

摘要
研究目的：本研究旨在剖析创业激情与创造力对创业意向的影响，并探讨创业自我效能感在个人/认知变量与创业意向之间的中介作用。
创新与价值：本研究着重探讨了可能影响大学生创业意向的认知与情感变量（如创造力与创业激情）的重要性，揭示了高校在培育学生创业意向进程中的关键作用。依据社会认知理论（Social Cognitive Theory, SCT），环境会影响个体行为，因此高校应营造创业氛围，助力新增就业岗位与企业的创立。
研究设计与方法：本研究以巴西某高校商科与理工科专业学生为调研对象，通过问卷调查收集数据，最终回收有效问卷338份，并采用结构方程模型（Structural Equation Modeling）开展数据分析。数据采用横断面收集方式，抽样方法为分层非概率抽样。为验证研究假设、达成研究目标，本研究所有研究构念均改编自创业领域的相关经典文献。本研究通过检验结构模型的拟合优度，完成了对研究假设的验证。
研究结果：结果显示，创业激情对创业意向同时存在直接与间接正向关联。针对创造力因素，研究结果表明其仅通过创业自我效能感的中介作用，对创业意向产生间接影响。此外，在年龄、性别、修读专业、创业家庭背景、榜样人物或家庭收入等维度上，模型未发现显著差异。