Media panel 1976/77 - V63-7

The Media Panel Program (MPP) is located at the University of Lund in Sweden. It is a long-term research program focused on basic aspects of the mass media use by Swedish children, adolescents and young adults, as well as on the causes, consequences and effects of that media use. The program was founded by professors Karl Erik Rosengren and Sven Windahl in 1975, after a series of preliminary studies. Since 1995, the program has been directed by professor Ulla Johnsson-Smaragdi. Data have been collected in Malmö (an industrial city in southern Sweden; some 230 000 inhabitants) and Växjö (a college and cathedral town in southern Sweden; some 60 000 inhabitants). The techniques used for data collection include mail and classroom questionnaires, personal interviews, essays written by school children at school, archival data, focused interviews, and long, in-depth conversations with a small number of type-representative individuals. For children and adolescents in grade 3-9 (age 10 to 16) in the compulsory school system, class room questionnaires were used. For older adolescents and young adults, as well as for parents, mail questionnaires were used. School grades and similar data were culled from school archives. During a long period of continuous research the MPP group has produced a data bank in which a large mass of data related to individual media use, its causes, effects and consequences are stored, covering a number of cohorts and panels of children and adolescents passing through the school system and into work or continued studies during their early adulthood. In all, the bank contains data about: some 5 000 children, adolescents and young adults; their family background, activities and relations; their relations to peers and their school experiences (including school grades etc.); their media use, life styles, present occupation and activities, as well as their plans for the future. Relevant data from their parents have also been collected on several occasions.

Year of data collection 1976/1977. Cohort: Växjö, born in 1963, grade 7.

媒体面板项目（Media Panel Program，MPP）坐落于瑞典隆德大学。该项目为长期研究项目，聚焦瑞典儿童、青少年与青年的大众媒介使用基础维度，同时探究此类媒介使用的成因、结果与影响。本项目由卡尔·埃里克·罗森格伦（Karl Erik Rosengren）与斯文·温达尔（Sven Windahl）两位教授于1975年创立，此前已开展一系列预备研究。自1995年起，该项目由乌拉·约恩松-斯马拉吉（Ulla Johnsson-Smaragdi）教授主持。
数据采集工作在瑞典南部的两座城市开展：马尔默（Malmö，瑞典南部工业城市，人口约23万）与韦克舍（Växjö，瑞典南部大学城兼主教教区城市，人口约6万）。数据采集技术涵盖邮寄与课堂问卷、个人访谈、学生在校撰写的随笔、档案数据、焦点访谈，以及针对少量典型代表性个体开展的长时间深度访谈。针对义务教育体系中3至9年级（年龄10至16岁）的儿童与青少年，采用课堂问卷采集方式；针对年龄稍长的青少年、青年以及家长群体，则采用邮寄问卷的方式。学校成绩及同类相关数据均从学校档案中提取获取。
在长期持续的研究过程中，媒体面板项目团队构建了一套数据库，存储了大量与个体媒介使用、其成因及影响相关的数据，覆盖多队列、多追踪组的儿童与青少年群体——这些群体历经义务教育体系，在成年早期步入职场或继续深造。该数据库总计收录约5000名儿童、青少年与青年的相关数据，内容涵盖其家庭背景、日常活动与社会关系、同伴交往及校园经历（含学业成绩等）、媒介使用情况、生活方式、当前职业与活动，以及未来规划。此外，项目团队还多次采集了这些受访者父母的相关数据。
数据采集年份：1976/1977年。追踪队列：韦克舍地区1963年出生、就读7年级的群体。