Questionnaire items （250528）
收藏DataCite Commons2025-05-28 更新2025-09-08 收录
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https://figshare.com/articles/dataset/Questionnaire_items_250528_/29162648
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资源简介：
The application of AI technology has improved the allocation efficiency of marketing resources for enterprises and platforms, driving the continuous evolution of their marketing strategies. However, there are significant differences in academic views regarding the impact of AI technology application on consumers' purchase intention.
人工智能（AI）技术的应用提升了企业与平台的营销资源配置效率，推动其营销策略持续演进。然而，针对人工智能技术应用对消费者购买意愿的影响，学术界的观点存在显著分歧。
提供机构：
figshare
创建时间：
2025-05-28
