From social interactivity to buying: an Instagram user behaviour based on the S-O-R paradigm

Data set used for the article From social interactivity to buying: an Instagram user behaviour based on the S-O-R paradigm. Data were collected using a questionnaire from October to November 2020.本数据集为《从社交互动到购买：基于S-O-R范式（Stimulus-Organism-Response范式）的Instagram用户行为研究》一文所使用的研究数据。该数据集于2020年10月至11月期间通过问卷调查采集得到。