Consumer sentiment regarding privacy on user generated content (UGC) services in the digital economy

One of the key changes in societal trends and lifestyles witnessed over the past few years has been the move on-line of many consumers and the way they have become increasingly sophisticated in their media consumption habits. Have these recent changes to consumer and commercial practices developed in such a way that consumers are (in)voluntarily signing away their fundamental right to privacy? This CONSENT project seeks to examine how consumer behaviour, and commercial practices are changing the role of consent in the processing of personal data. While consumer consent is a fundamental value on which the European market economy is based, the way consumer consent is obtained is questionable in popular user-generative/user-generated (UGC) online services (including sites like MySpace, YouTube and Facebook), whose commercial success depends to a large extent on the disclosure by their users of substantial amounts of personal data. (https://www.consent.law.muni.cz/) WP7: Quantitative measurement of end-user attitudes towards privacy WP8: Qualitative study of UGC users and UGC non-users attitudes towards privacy

过去数年间，社会趋势与生活方式发生的关键变革之一，便是大量消费者转向线上场景，且其媒体消费习惯愈发精进老练。这些近期消费者与商业实践的变迁，是否已使得消费者在主动或被动间让渡了其基本的隐私权利？本CONSENT项目旨在探究消费者行为与商业实践正如何重塑个人数据处理环节中“同意（consent）”的角色。尽管消费者同意是欧洲市场经济赖以立足的核心价值，但当下主流用户生成内容（User-Generated Content, UGC）在线服务——包括MySpace、YouTube与Facebook等平台——中，获取消费者同意的方式却饱受质疑。此类平台的商业成功，在极大程度上依托于用户披露海量个人数据。（https://www.consent.law.muni.cz/）WP7：终端用户隐私态度量化测量 WP8：UGC用户与非UGC用户隐私态度质性研究