Monthly retail sales of sport and leisure articles in China 2011-2023

The graph shows the retail trade revenue of sport and leisure articles in China from April 2011 to October 2023. In the latest reported month, about 10.3 billion yuan had been generated from sport and leisure article retail sales in China.The world's factory for sports goodsIn 2019, the export value of sporting goods from China had been amounted to 317 billion U.S. dollars. Footwear makes up a large share of the Chinese sports manufacturing industry. Being the world’s largest footwear producer, production of footwear in China had amounted to over 13 billion pairs in 2019, accounting for 55.5 percent of the global shoe production.Fitness hype pushing sportswear demandApart from production, China also poses as one of the largest sporting goods markets worldwide. For a long time, the importance of physical exercise has not been valued in China. Along with rising standards of living and the growth of disposable income, sports and other leisure activities have undergone a renaissance among Chinese consumers. The sportswear market in China has witnessed a continuous growth in sales value between 2014 and 2019. This development was paralleled by measures of the Chinese government designed to increase sports participation, such as the development of sports facilities and the commercialization of sports. Those efforts were even intensified after the Olympic Games in Beijing in 2008. According to the a survey on the fitness trend in 2020, over 70 percent of Chinese internet users exercised at least once a week. Consequently, the domestic demand for sporting goods continues to increase.

本图表展现了自2011年4月至2023年10月中国体育及休闲用品零售收入的走势。在最新报告的月份，中国体育及休闲用品零售销售已创造约103亿元的收入。作为世界体育用品的制造工厂，2019年中国体育用品的出口价值已高达3170亿美元。鞋类产品在中国体育制造业中占据重要份额。作为中国最大的鞋类生产商，2019年中国鞋类产量超过130亿双，占全球鞋类生产的55.5%。健身热潮推动运动服饰需求增长。除了生产，中国也已成为全球最大的体育用品市场之一。长期以来，中国在体育锻炼的重要性上并未得到充分重视。随着生活水平的提升和可支配收入的增长，体育及其他休闲活动在中国消费者中迎来了复兴。2014年至2019年间，中国运动服饰市场销售额持续增长。这一发展与中国政府为增加体育参与度所采取的措施相辅相成，例如体育设施的建设和体育的商业化。自2008年北京奥运会以来，这些努力得到了进一步的加强。根据2020年关于健身趋势的调查，超过70%的中国互联网用户每周至少锻炼一次。因此，国内对体育用品的需求持续上升。