The Feuilleton’s Characters: Stereotypes and Language

Abstract This article aimed at analyzing the social function of the roman-feuilleton genre, in the pocket-book format, and its repercussions on representations and stereotypes about women, especially in the secretarial work. As an object, it exams the book The secretary, published in Brazil in 1968. The analysis was carried out in Semiotics perspective, in the relation among sign, object and meaning; and of Linguistics, in the fictional narrative expression. It was also considered the dialogue with the Cultural History presuppositions in a view of the analysis of the meanings incorporated and occasioned on the social world based on these readings. The examination of the roman-feuilleton indicates a constituent discourse of morigeration intentions for women's role in society.

摘要：本研究旨在剖析口袋本版式的连载长篇小说（roman-feuilleton）体裁的社会功能，及其对女性相关表征与刻板印象，尤其是秘书工作领域的女性刻板印象所产生的影响。本研究以1968年于巴西出版的《秘书》（The Secretary）一书为分析对象。本次分析分别从两大视角展开：一是符号学视角，聚焦符号、对象与意义三者间的关联；二是语言学视角，聚焦虚构叙事表达。此外，本研究亦与文化史预设展开对话式探析，以挖掘基于上述文本解读所融入并作用于社会场域的各类意义。对该类连载长篇小说的考察表明，其文本构建了一套旨在规训女性社会角色的话语逻辑。