THE PRODUCTION OF A LULA-DILMA CO-PRESENCE EFFECT IN THE POLITICAL MEDIA DISCOURSE IN BRAZILIAN WEEKLY MAGAZINES FROM 2010

ABSTRACT: Foregrounded by the theoretical and methodological framework of the French Discourse Analysis, the current study embodies the Foucauldian idea of History as a discontinuous set of temporalities and recovers the discourse of the most important event in Brazil during 2010, when Dilma Rousseff was indicated as the presidential candidate of the Workers' Party (PT), as the successor of Luis Inácio Lula da Silva. Facts and events that constituted the conditions of possibility for the presidential race during the period are discussed, while the power relations that delineate the political and media discourse are problematized, as our paper analyzes the regularities/dispersions that guide Dilma's and Lula's discourses within a 208-issues archive of the weekly magazines CartaCapital, Época, IstoÉ and Veja published during the election year. Results show the production of a discursive effect of a Lula-Dilma co-presence, which, in three of the magazines, show a lack of qualification of the candidate's image, as a product manufactured for electoral purposes. On the other hand, in CartaCapital, as dispersion, the discursive effect highlights the partnership of the two subjects as essential for the continuity of the Worker's Party policy.

摘要：本研究以法国话语分析（French Discourse Analysis）的理论与方法框架为依托，秉持福柯式"历史是一组不连续的时间性集合"的观点，还原2010年巴西最重要事件的话语场景——彼时迪尔玛·罗塞夫被推举为劳工党（Workers' Party, PT）总统候选人，接替路易斯·伊纳西奥·卢拉·达席尔瓦。本文探讨了该时期总统竞选得以开展的各项事实与前提事件，同时对形塑政治与媒体话语的权力关系展开问题化剖析；研究基于大选年度出版的《CartaCapital》《Época》《IstoÉ》《Veja》四份周刊共计208期的档案文本，梳理了引导迪尔玛与卢拉话语表达的规律性特征与离散性差异。研究结果显示，文本建构出"卢拉-迪尔玛共同在场"的话语效应：在其中三份周刊中，该效应表现为将候选人形象塑造成缺乏资质的产物，服务于选举目的；而在《CartaCapital》中，该话语效应则呈现出离散性特征，突出二人的搭档关系对劳工党政策延续的核心必要性。