FORMALITY CRITERIA IN DIGITAL DISCOURSE: WEB LINGUISTIC AND MULTIMODAL APPROACHES

The scientific novelty of this study lies in the integration of web linguistic and multimodal approaches to analyze digital discourse. Unlike previous studies that primarily focused on textual communication, this research investigates the interaction between linguistic, visual, and interactive components in digital environments. Furthermore, the study proposes a framework for evaluating formality and communicative effectiveness in multimodal online communication.本研究的科学创新之处在于，融合网络语言学（web linguistic）与多模态（multimodal）方法对数字话语（digital discourse）展开分析。相较于此前主要聚焦文本传播的既有研究，本研究探究了数字环境中语言、视觉与交互要素之间的互动关系。此外，本研究还提出了一套用于评估多模态线上传播正式程度与传播有效性的分析框架。