DIGITAL AND LOGISTICS-BASED MANAGEMENT MECHANISMS FOR IMPROVING EFFICIENCY IN FRUIT AND VEGETABLE ENTERPRISES

This study examines the improvement of management mechanisms in fruit and vegetable enterprises through the integration of digital technologies and logistics systems. The research aims to develop an integrated management model that enhances operational efficiency, reduces logistics costs, and improves supply chain performance. Using a mixed-method approach, including econometric modeling and the Analytic Hierarchy Process (AHP), an integral efficiency index was constructed. The findings indicate that the implementation of digital logistics systems can reduce costs by 18–22% and improve delivery time by 20–25%. The study contributes to the literature by proposing a novel integrated management framework combining logistics optimization and digital transformation.本研究探讨通过数字技术与物流系统的集成，优化果蔬企业的管理机制。本研究旨在构建一套集成化管理模型，以提升运营效率、降低物流成本并优化供应链绩效。本研究采用混合研究方法，结合计量经济学建模与层次分析法（Analytic Hierarchy Process，AHP），构建了综合效率指标。研究结果表明，部署数字物流系统可使企业成本降低18%至22%，并将配送时效提升20%至25%。本研究提出了一套融合物流优化与数字化转型的新型集成化管理框架，丰富了该领域的学术研究成果。