Complete Data Set for the Master Thesis: Acceptance of Robotics in Tourism

Complete data set for the master thesis "Acceptance of Robotic Technology in Tourism" including the SPSS file. 
Abstract
Robotics, artificial intelligence, and automation have undergone significant evolution across various industries, from manufacturing to healthcare. The tourism industry is also embracing these technological advancements, accelerated by factors such as the global pandemic and labor shortages. Despite their transformative potential, the academic exploration of robots in tourism remains limited, particularly regarding customer attitudes and acceptance.
This master thesis addresses the gap in research by investigating the acceptance of robots in the tourism industry. The study aims to identify the factors influencing acceptance, explore potential initiatives for increased acceptance over time, and highlight challenges in integrating robotics into tourism. The research questions guide the exploration of these facets. The literature review reveals a scarcity of research on robot acceptance in tourism, with existing studies often focusing on engineering aspects rather than social science perspectives. To address this topic, this thesis formulates a comprehensive research goal, seeking to understand the factors shaping acceptance and offering insights into the opportunities and challenges of robot integration in tourism. The thesis then explores the fundamental aspects of robotics and their potential applications in tourism, presenting a micro, meso, and macro level analysis. A hypothesis model is developed based on prior research, laying the groundwork for data collection through surveys in three distinct scenarios. Upon gathering and processing the survey data using SPSS, the results are analyzed, with a focus on influencing factors affecting robot acceptance. The findings are compared to established models such as TAM, UTAUT, and the Service Robot Acceptance Model.
Keywords: robotics, artificial intelligence, adoption, technology acceptance model, tourism, perceived usefulness, perceived ease of use, anthropomorphism 
Use not permitted without permission of the author.