Influencer marketing revenue in Russia 2018-2022

The revenue of influencer marketing in Russia followed an upward and accelerated trend in the period from 2018 to 2021. In 2022, the earnings fell to 12 billion Russian rubles, marking a decrease of 33 percent from the previous year.

自2018年至2021年间，俄罗斯网红营销的收益呈现出一种向上加速的增长趋势。然而，至2022年，收益骤降至120亿俄罗斯卢布，相较于上一年度下降了33%，创下新的降幅记录。