data set the creative process of brand films.pdf

Qualitative dat set referred to "The Creative Process of Brand films: Exploring Patterns Applied at Cannes Lions Winning Campaigns, 2023". To identify and outline the characteristics of brand films and the production processes they require, <b>in-depth interviews</b> were conducted with five international experts in branded content<b>. The questionnaire provided to the experts contained ten questions </b>focusing on the role of the brand in the creation of an audiovisual branded entertainment story. The interviews were conducted in Spanish, Italian, or English, ensuring clarity and fostering an international framework. <b>The responses were processed through inductive content analysis, aiming to compare content, identify patterns, and deduce explanatory arguments applicable to case studies.</b>

本质性数据集参考自《品牌影片创作流程：探析2023年戛纳国际创意节（Cannes Lions）获奖广告Campaign的应用范式》。为明确并梳理品牌影片的核心特征及其所需的创作流程，研究团队针对5位品牌内容（branded content）领域的国际专家开展了<b>深度访谈（in-depth interviews）</b>。向专家发放的调研问卷共包含10个问题，<b>聚焦品牌在视听品牌娱乐内容叙事创作中所扮演的角色</b>。访谈采用西班牙语、意大利语或英语开展，以保障沟通清晰度并构建国际化研究框架。<b>访谈结果通过归纳式内容分析进行处理，旨在开展内容比对、识别创作模式，并推导可适配各类案例研究的解释性论证。</b>