Methodology for retrieving papers on “Virtual Reality Research in Marketing Focusing on Consumers” and results of feature analysis of data in these papers.

This document supports the article entitled “Virtual Reality Research in Marketing Focusing on Consumers” FigureAverage sample size of the research group that used HMDs and the group that did not use HMDs. In studies comparing the groups that used and did not use HMDs, data were extracted only from the group that used HMDs to calculate the sample size. Table 1Relationship between the classification in this study and the classification in previous studies, and the number of target articles for each classification. Table 2List of journals in which the targeted papers were published Table 3Types of HMDs used in the research. The number of studies does not refer to the number of papers, but includes multiple studies within each paper. Additionally, there are cases in which multiple HMDs were used in the same study, resulting in N=66.本文档配套于题为《聚焦消费者的营销领域虚拟现实研究》的文章。 图：使用头戴式显示器（Head-Mounted Displays，HMDs）的研究组与未使用头戴式显示器的研究组的平均样本量。在对比使用与未使用头戴式显示器的研究组的实验中，仅从使用头戴式显示器的研究组中提取数据以计算样本量。 表1：本研究分类与既往研究分类的对应关系，以及各类别对应的目标文献数量。 表2：目标论文发表期刊列表。 表3：本研究中使用的头戴式显示器类型。需说明的是，此处统计的研究数量并非论文篇数，而是涵盖单篇论文内的多项研究；此外，同一项研究中可能使用多款头戴式显示器，最终总研究数为N=66。