The Role of Artificial Intelligence in Branding Strategies: An Insight For Sustainable Beauty Entrepreneurship Dataset

This study uses a 222 open dataset exported from the Scopus database, containing bibliographic information related to scientific publications. The dataset includes essential metadata such as authors, titles, publication years, source titles, abstracts, keywords, affiliations, citation counts, and document types. Each record also contains a unique Scopus identifier (EID) that allows readers to trace the original publication directly from the Scopus platform. The dataset was collected following Scopus’ standard export format and does not include any confidential, personal, or sensitive information. All data represent publicly accessible metadata about published academic works. No full-text articles are included, and no protected or proprietary content is shared. The dataset is used solely for research and analytical purposes, such as bibliometric analysis, trend identification, and evaluation of research productivity.

本研究采用从斯考普斯数据库（Scopus）导出的222条开放数据集，该数据集包含科学出版物相关的文献书目信息。数据集涵盖核心元数据，具体包括作者、文献标题、发表年份、来源刊名、摘要、关键词、作者所属机构、被引频次以及文献类型等。每条记录均附带唯一的斯考普斯标识符（EID），支持读者直接通过斯考普斯平台溯源原始出版物。本数据集严格遵循斯考普斯标准导出格式采集，未包含任何机密、个人或敏感信息。所有数据均为已发表学术作品的公开可获取元数据，未纳入任何全文文章，亦未共享受保护或专有内容。本数据集仅用于科研与分析用途，例如文献计量分析、研究趋势识别以及科研产出评估等。