STRATEGIC INNOVATION AND POLITICAL TRIUMPH: APPLYING THE BLUE OCEAN STRATEGY APPROACH IN ELECTORAL CAMPAIGNS

In the dynamic realm of electoral politics, achieving victory hinges on strategic innovation and the ability to capture voter sentiment effectively. This paper explores the application of the "Blue Ocean Strategy" to electoral campaigns, drawing parallels between business strategy and political success. Originating from the business sector, the Blue Ocean Strategy advocates creating uncontested market spaces by simultaneously enhancing value and reducing costs, thereby redefining competitive dynamics. By analyzing Canadian Prime Minister Trudeaus electoral triumph in 2015, where innovative strategies targeted non-traditional voters through positive messaging and digital engagement, this paper illustrates how political actors can transcend traditional partisan strategies. It delves into key components of the Blue Ocean Strategy adapted to the electoral context, emphasizing the importance of strategic divergence from conventional tactics. This study offers insights for future electoral campaigns seeking to navigate and innovate in the complex landscape of contemporary politics.在瞬息万变的选举政治领域，竞选获胜的核心在于战略创新与精准捕捉选民情绪的能力。本论文探讨了蓝海战略（Blue Ocean Strategy）在选举竞选活动中的应用，梳理了商业战略与政治竞选成功之间的共通逻辑。蓝海战略起源于商业领域，主张通过同步提升价值与削减成本，打造无竞争的市场空间，进而重新定义竞争格局。本论文以加拿大总理贾斯汀·特鲁多2015年的选举胜利为分析案例：其竞选团队借助正向宣传话术与数字化互动手段，精准触达非传统选民，采用了创新性竞选策略，以此阐释政治行动者如何突破传统党派式竞选策略的桎梏。本研究深入剖析了适配选举场景的蓝海战略核心构成要素，并强调了与传统竞选策略形成战略差异化的重要性。本研究可为未来试图在复杂多变的当代政治格局中破局创新的选举竞选活动提供借鉴思路。