Data for: Philoxenia offered to tourists? A rural tourism perspective

Tourists’ perceptions of genuine hospitality may be molded by hosts’ readiness and capacity to offer ‘philoxenia’. This study sought to explore whether the most generous and benevolent form of hospitality, ‘philoxenia’, is currently attainable. Rural tourism is a fitting context because it allows generosity and strong emotional dealings between guests and hosts. Findings derived from informal interviews with stakeholders in rural tourism enterprises in Cyprus show that the notion of philoxenia is essentially founded on ‘philallilia’ (love for the other). However, it is called on to address challenges such as shifting societal values and a ‘fear of the stranger’. Nonetheless, philoxenia can be cultivated, provided that organizational values shift towards anthropocentric rather than ego/commercial-centric activities. This paper discusses managerial implications and establishes a future research agenda for this under-researched notion.

游客对真诚待客之道的认知，往往由东道主提供“宾主之道（philoxenia）”的意愿与能力所塑造。本研究旨在探究当前是否可实现这种最为慷慨友善的待客形式——宾主之道（philoxenia）。乡村旅游是适宜的研究场景，因其可促成宾主间的慷慨互动与深度情感交流。通过对塞浦路斯乡村旅游企业利益相关者开展非正式访谈所获的研究结果表明，宾主之道（philoxenia）的核心内涵实则植根于“爱他者（philallilia）”这一理念。然而，该理念仍需应对诸多现实挑战，诸如社会价值观的变迁以及“对陌生人的恐惧”等议题。尽管如此，若组织价值观转向以人类为中心而非以自我或商业利益为中心的运营活动，则宾主之道（philoxenia）仍可得以培育。本文探讨了该理念的管理实践启示，并为这一尚未得到充分研究的概念确立了未来研究议程。