Quick assessment of web content perceptions

These datasets contain raw data collected in a series of three studies. Aim was to create a short version of the Web-CLIC questionnaire (Thielsch &amp; Hirschfeld, 2019, see https://doi.org/10.1080/07370024.2017.1421954). The Web-CLIC can be used to assess subjective perceptions of website content with the sub-facets clarity, likeability, informativeness, and credibility. In digital media and on the World Wide Web, content is king. As such, users’ subjective perceptions of content can influence a variety of their evaluations, thereby altering their attitudes and behavioral outcomes. Thus, users’ content perceptions need to be assessed using a valid measure, but this often has to be done while keeping the survey time as short as possible. For these situations, we created a four-item short version of the Web-CLIC questionnaire (Thielsch &amp; Hirschfeld, 2019). We tested this version, called the Web-CLIC-S, in a series of three studies, including n = 1,414 participants and evaluating, in sum, 33 fully functional websites of different content domains. The Web-CLIC-S reflects the g-factor of subjective web content experience: Unidimensionality was tested with confirmatory factor analysis, and the very high correlations between the shortened and the full version (.949 ≤ r ≤ .972) indicate that the Web-CLIC-S can serve as a proxy for the Web-CLIC overall score. The Web-CLIC-S also demonstrates high internal consistencies and high short- to medium-term retest reliabilities. Furthermore, we find strong evidence for construct validity in terms of convergent, divergent, discriminative, concurrent, incremental, and predictive validity. Overall, the present research suggests that the Web-CLIC-S can serve as a sound screening tool to assess users’ subjective perception of content in research and practice settings. The studies were approved by the ethics committee of the Department 7 of the University of Münster (ID 2018-13-MT). The authors are grateful for the award of a grant supporting Study 3: This research is supported by the Federal Centre for Health Education (BZgA) on behalf of the Federal Ministry of Health. In addition to the raw data, a codebook is provided for each study for better comprehensibility. The raw data only contain information from persons who have been included in the analysis and who have agreed to it. Some demographic information has been deleted to ensure anonymity. Data of Study 1 include three measuring points to estimate the short-term (two days) and the medium-term (two weeks) stability of the Web-CLIC-S.<br> Finally, the full list of website URLs collected in the pre-study to Study 1 is enclosed as well as the final Web-CLIC-S items.本数据集涵盖三项系列研究所采集的原始数据，其研发目标为创制Web-CLIC问卷的简短版本（Thielsch与Hirschfeld，2019，详见https://doi.org/10.1080/07370024.2017.1421954）。 Web-CLIC问卷可用于评估用户对网站内容的主观感知，其包含清晰性、喜爱度、信息性与可信度四个子维度。 在数字媒体与万维网场景中，内容为王。用户对网站内容的主观感知会影响其各类评价，进而改变其态度与行为结果。因此，需采用有效量表评估用户的内容感知，但实际调研中往往需要尽可能缩短问卷时长。 针对此类场景，我们开发了包含4个题项的Web-CLIC简短版本，即Web-CLIC-S。我们在三项系列研究中对该版本进行了验证，共计纳入1414名被试，总计评估了33个覆盖不同内容领域的功能完整的网站。 Web-CLIC-S可反映用户网站内容体验的g因素：我们通过验证性因子分析检验了其单维性，且简短版与原版问卷间存在极高的相关系数（0.949 ≤ r ≤ 0.972），表明Web-CLIC-S可作为Web-CLIC总分的替代指标。 Web-CLIC-S还展现出较高的内部一致性信度，以及良好的短期至中期重测信度。进一步的分析为其结构效度提供了坚实证据，涵盖聚合效度、区分效度、判别效度、同时效标关联效度、增量效度与预测效度。 综上，本研究表明Web-CLIC-S可作为一款可靠的筛查工具，用于在科研与实践场景中评估用户对网站内容的主观感知。 本系列研究已通过明斯特大学第7系伦理委员会审批（编号：2018-13-MT）。 作者感谢支持第三项研究的项目资助：本研究由联邦健康教育中心（BZgA）代表联邦卫生部提供资助。 除原始数据外，每项研究均附带一本编码手册以提升可读性。原始数据仅包含纳入分析且同意参与的被试信息，部分人口统计学信息已被删除以保障匿名性。第一项研究的数据包含三个测量时间点，用于评估Web-CLIC-S的短期（2天）与中期（2周）稳定性。 此外，本数据集还附带了预研究至第一项研究中收集的全部网站URL列表，以及最终版Web-CLIC-S的题项。