AI-Based Chatbot Usage Adoption in the Financial Service Industry

The data shows the scale items collected from respondents in the US for the proposed theoretical model to be examined in this research as visually represented in Figure 1. There are five latent constructs: perceived usefulness and chatbot trust, both independent variables; social influence, a mediator; and use intentions, the ultimate dependent variable. The fifth construct, Perceived Risk, is a moderator.

本研究拟检验的理论模型如图1所示，本数据集收录了从美国受访者处采集的对应该模型的量表条目。本次研究共包含5个潜变量（latent construct）：感知有用性与聊天机器人信任为自变量；社会影响作为中介变量；使用意向为最终因变量；第五个潜变量为感知风险，作为调节变量。