A HISTORICAL AND STYLISTIC STUDY OF THE CHRISTIAN DIOR BRAND

This article examines the historical stages of the formation and development of the Christian Dior brand, as well as its influence on the global fashion industry. It analyzes the distinctive features of the brand's stylistic direction, key elements of its design concept, and the evolution of its fashion collections. Particular attention is paid to the creation of the "New Look" style, which became a symbol of post-war fashion in the 20th century. The study reveals the brand's importance in shaping the aesthetic principles of haute couture, as well as the influence of the House of Dior's creative legacy on contemporary fashion design.本文系统梳理了克里斯汀·迪奥（Christian Dior）品牌的形成与发展历史脉络，探析其对全球时尚产业的深远影响。文中剖析了该品牌风格导向的鲜明特质、设计理念的核心要素，以及旗下时装系列的演进历程。研究特别聚焦于“新风貌（New Look）”风格的缔造——这一风格已然成为20世纪战后时尚的标志性符号。本研究阐明了该品牌对塑造高级定制时装（haute couture）美学准则的关键作用，同时揭示了迪奥时装屋的创意遗产对当代时尚设计的深远影响。