Travel Preferences

This raw dataset contains individual responses from a nationwide questionnaire survey of Indonesian residents conducted in 2024. The survey captures a broad range of information on demographic characteristics, psychographic segmentation, travel preferences, tourism behavior, and social media usage. Each row represents one respondent’s answers to a structured set of items covering age, gender, education, occupation, marital status, monthly expenditure, interest in local culture, preferred destination types, important factors in destination selection, travel frequency and duration, tourism budgeting, information sources, and patterns of social media use. The dataset provides an open foundation for descriptive, segmentation, or comparative analysis of tourist behavior in Indonesia.本原始数据集收录了2024年针对印度尼西亚居民开展的全国性问卷调查的个体应答数据。本次调查覆盖多维度信息范畴，包括人口统计学特征、心理细分画像、旅游偏好、旅游行为及社交媒体使用情况。数据集中每一行对应一位受访者对一套结构化问卷条目作答的完整结果，问卷内容涵盖年龄、性别、受教育程度、职业、婚姻状况、月均支出、本土文化兴趣偏好、心仪目的地类型、目的地选择的核心考量因素、旅游频次与时长、旅游预算、信息获取渠道以及社交媒体使用模式。本数据集可为印尼旅游行为的描述性分析、细分画像分析或对比分析提供开放的研究基础。