What is the impact of social media on consumer’s green response

What is the impact of social media on consumer’s green response? Consider the impact of green advertising, online interpersonal influence, and online celebrity endorsement社交媒体对消费者绿色响应的影响机制是什么？本研究拟考察绿色广告（green advertising）、在线人际影响（online interpersonal influence）以及网络名人代言（online celebrity endorsement）所产生的作用效应