An empirical analysis based on the shape and color of 5A-level scenic spot signs in six provinces of central China

78 5A scenic spots in six central provinces were selected as the analysis objects according to the list of national 5A scenic spots published by the Ministry of Culture and Tourism of the People's Republic of China and the provincial cultural and tourism departments, from which 72 effective samples with clear image signs were extracted. Then, this paper makes an empirical analysis on the shape and color application of effective samples by using the investigation and analysis method and NCS color system. This paper summarizes four shape design techniques and five color types of scenic spots signs, and summarizes the present situation and characteristics of scenic spots signs' design.

本研究依据中华人民共和国文化和旅游部及各省级文化和旅游部门发布的国家5A级旅游景区（National 5A Scenic Spots）名录，选取中部六省共计78家景区作为分析对象，从中筛选出72份标识图像清晰的有效样本。随后，本研究采用调查分析法与自然色系统（NCS Color System），对有效样本的造型设计与色彩应用展开实证分析。本研究总结出景区标识的四类造型设计手法与五类色彩类型，并梳理了当前景区标识设计的现状与特征。