LANGUAGE OF BEIN SPORTS FOOTBALL COMMENTATORS: AN ANALYSIS OF LIVE ARAB FOOTBALL COMMENTARY

The paper examines the Qatari institution of BeIN sports sportscasting under the guise of sports entertainment with a focus on football as the most popular sport broadcasted. In fact, the institutions exposure insidiously influences its sportscasters fans and viewers across North Africa and the Middle East in particular. This impact has manifested in the course of the World Cup Qatar 2022 tournaments. To this end, the study instrumentalizes discourse analysis and critical discourse analysis to sift the language of Arab popular sportscasters of the televised channels broadcasting international football matches including Morocco as a participative and competing team. Remarkably, the countless repetitions of Arab and Arabic-related issues cause an uproar and theft of sport enjoyment among viewers. Sport enjoyment is relegated to government politics. Accordingly, the Qatari-based media control and filters reveal that pan-Arabism and Islamism are commercialised to manufacture consensus of BeIN sports visibility and transparency. Therefore, the study concludes that these Qatari media filters strangle their channel audiences in North Africa through pan-Arabist sports commentators in particular and other continents diaspora in the main.本论文考察了卡塔尔贝因体育（BeIN Sports）的体育赛事转播体系，该体系以体育娱乐为伪装外衣，重点聚焦于受众最广的转播项目——足球赛事。事实上，该转播机构的传播影响力悄然渗透至北非与中东地区的体育解说员、球迷与观众群体，且该影响在该区域尤为突出。这种影响在2022年卡塔尔世界杯赛事期间尤为凸显。为此，本研究采用话语分析（discourse analysis）与批判话语分析（critical discourse analysis）方法，对转播国际足球赛事的各电视频道中阿拉伯体育解说员的语言进行梳理分析，本次赛事的参赛队伍涵盖摩洛哥。值得注意的是，解说中反复提及阿拉伯及与阿拉伯相关的议题，引发了观众群体的舆论哗然，且严重消解了观众的观赛乐趣。体育观赛乐趣被裹挟至国家政治议程之中。据此，卡塔尔本土媒体的管控与信息过滤机制显示，泛阿拉伯主义（pan-Arabism）与伊斯兰主义（Islamism）被商业化运作，以此构建公众对贝因体育曝光度与透明度的认同。综上，本研究得出结论：卡塔尔媒体的此类信息过滤机制，主要通过泛阿拉伯主义体育解说员，对北非地区乃至其他大陆的侨民观众群体实施了思想钳制。