Use of on-demand digital services, adoption factors, and perceptions of time
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On-demand digital services offer fast fulfilment of various products and services through digital technologies. This business model has spread across media, mobility, food, grocery, and retail, attracting millions of consumers to services such as Netflix, Uber, Deliveroo, and Amazon Prime. The expansion of such services is transforming the consumption experience with significant social and environmental implications. This repository contains raw data from a cross-sectional survey with UK residents (n=1,512) that investigated people’s use and adoption of various on-demand digital services. The survey compared adopters and non-adopters of three popular on-demand digital services: online food delivery, next day delivery retail, and ride-hailing. The survey included questions around innovation attributes, perceptions of time (pace of life and time scarcity), impulse buying, attitudes towards digital technology, digital services use, and contextual sociodemographic factors.
按需数字服务(on-demand digital services)依托数字技术,可快速完成各类产品与服务的交付。该商业模式已覆盖传媒、出行、餐饮、杂货零售与零售领域,吸引数百万消费者使用Netflix、Uber、Deliveroo、Amazon Prime等服务。此类服务的扩张正在重塑消费体验,并带来显著的社会与环境影响。 本数据集仓库包含针对英国居民开展的一项横断面调查的原始数据,总样本量为1512,旨在调研民众对各类按需数字服务的使用与采纳情况。该调查对比了三类热门按需数字服务的使用者与非使用者,分别为在线餐饮配送、次日达零售服务以及网约车服务。调查问卷涵盖创新属性、时间感知(生活节奏与时间匮乏感)、冲动消费、对数字技术的态度、数字服务使用情况以及相关社会人口统计学因素等维度的问题。



