Study of reading habits 1984 - Kalmar

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference.

本调查属于「Dagspresskollegiet」研究计划的一部分。本次调查的目标群体为卡尔马（Kalmar）的居民。本次调查的大部分问题均复用了既往读者群体研究中的提问内容，具体涵盖阅读习惯、报纸订阅情况、阅读兴趣以及性别、年龄、受教育程度、政党倾向等背景变量。