LINGUOCULTUROLOGICAL FEATURES OF EUPHEMISTIC SUBSTITUTIONS IN MODERN ENGLISH AND UZBEK POLITICAL COMMUNICATION.

In modern political communication, language functions not only as a means of conveying information but also as a powerful instrument of shaping public perception and ideological influence. Among various linguistic devices, euphemisms occupy a central place due to their ability to mitigate, obscure, or strategically reframe sensitive or controversial issues. Euphemistic substitutions allow political actors to present reality in a more acceptable or favorable way, thereby influencing how audiences interpret political messages.在现代政治传播中，语言不仅是传递信息的载体，更是塑造公众认知、施加意识形态影响的强大工具。在各类语言修辞手段中，委婉语凭借其可缓和、淡化或战略性重构敏感与争议性议题的特性，居于核心位置。借助委婉语替换，政治行为体能够以更易被受众接受或更具正向倾向的方式呈现现实，从而影响受众对政治信息的解读方式。