Consumer Survey (June 1964)

Omnibus survey from the area of market research and judgement on the situation in Berlin. Topics: Price development; income development; attitude to advertising and the prohibition of cigarette advertising; smoking and cancer (Terry report); consumption of semi-luxury foods, tobacco and alcohol; judgement on poster drafts; bread consumption and knowledge about types of bread; shopping habits; association test for brand names; attitudes to a product test; conduct in traffic and knowledge about the Road Traffic Act; opinion leadership in matters of consumption; pioneering consumer behavior; listening level; radio commercials and television commercials; judgement on the situation of Berlin; attitude to exchange of newspapers between the two German nations; attitude to the social market economy and freedom of the press; housing situation; rent costs; social relations and contacts with West Germany; reading newspapers; self-classification. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: presence of other persons; type of disturbances during interview; interview surroundings; spontaneousness of responses; interest in interview topic; social class and economic situation of respondent; weekday of interview.