EEG-based Consumer Neuroscience and Neuromarketing Dataset

SciMAT dataset with 306 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2021. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2011, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2018-2021, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a boom in the use of EEG in Consumer neuroscience studies.

SciMAT数据集包含306篇基于脑电图（Electroencephalogram, EEG）的消费者神经科学与神经营销学相关学术文献，时间跨度为2002年（消费者神经科学领域起源之年）至2021年。研究人员依据脑电图在消费者神经科学领域的应用频次，将该数据集划分为三个研究阶段：第一阶段为2002年至2011年，对应脑电图技术在该领域获得初步接纳的首个十年；第二阶段为2018年至2021年，脑电图应用进入增长阶段；第三阶段同为2018年至2021年，消费者神经科学研究中脑电图的应用迎来爆发式增长。