A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 3

AbstractSustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.<br>DescriptionThe same dataset in two different formats and a file with the commands to run the code in Stata.<br>Variables included:<br>second_novel_idea 0 = Participants who chose to exploit their work by developing an idea for a sequel or for a marketing campaign for the first cookbook they had written1 = Participants who chose to develop another idea for a second, new cookbook theme<br>novel0 = Participants in the conventional condition1 = Participants in the novel condition<br>award0 = Participants in the no award condition1 = Participants in the award condition<br>creative_identity_threatAverage of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>creative_identityAverage of five different items (based on Farmer et al., 2003) measuring a participant's creative identity (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>declining_creativity_beliefs Average of three different itmes (Lucas and Nordgren, 2020) measuring a participant's declining creativity beliefs (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>exploitation_inclinations Average of four different itmes (based on Mom et al., 2009) measuring a participant's exploitation inclinations (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>female0 = Male participant1 = Female participant<br>ageAge of the participant at the time that the experiment was conducted

摘要：维持创造力并非易事。本研究旨在明确首次创作者重复产出新颖成果的决定条件，以及传递这些效应的心理机制。我们提出的理论模型指出，首次产出的新颖性会降低二次产出的概率，尤其当该首次产出被授予奖项或获得认可时。该效应的核心成因在于：因此前的新颖产出斩获奖项的个体，在预期需要产出后续新颖作品时，其创意身份（creative identity）会面临更强的威胁。我们通过三项研究检验了该理论模型：一项针对英国首次出版食谱作者的档案研究，以及两项实验。研究结果为理论模型提供了一定支持——斩获奖项的新颖食谱（或其创意）创作者，更不愿推出后续作品，这在很大程度上源于该行为可能对个体创意身份造成潜在侵蚀。本研究结果揭示了长期维持创造力的复杂性，并为部分创作者为何会放弃创作努力提供了洞见。<br>数据集说明：本数据集包含两种不同格式的文件，以及一份包含Stata（Stata）运行代码指令的文件。<br>包含变量如下：<br>second_novel_idea：0=选择通过开发续集创意或为其首部撰写的食谱开展营销活动来利用既有成果的参与者；1=选择开发全新第二本食谱主题创意的参与者<br>novel0：0=常规组参与者；1=新颖组参与者<br>award0：0=无奖项组参与者；1=获奖组参与者<br>creative_identity_threat：由7个不同条目组成的量表，用于测量参与者的创意身份威胁（creative identity threat），计分范围为1（完全不同意）至7（完全同意），变量值为各条目得分的平均值<br>creative_identity：基于Farmer等人2003年的研究开发，由5个不同条目组成的量表，用于测量参与者的创意身份，计分范围为1（完全不同意）至7（完全同意），变量值为各条目得分的平均值<br>declining_creativity_beliefs：基于Lucas与Nordgren 2020年的研究开发，由3个不同条目组成的量表，用于测量参与者的创造力衰退信念，计分范围为1（完全不同意）至7（完全同意），变量值为各条目得分的平均值<br>exploitation_inclinations：基于Mom等人2009年的研究开发，由4个不同条目组成的量表，用于测量参与者的利用倾向，计分范围为1（完全不同意）至7（完全同意），变量值为各条目得分的平均值<br>female：0=男性参与者；1=女性参与者<br>age：实验开展时参与者的实际年龄