THE RELATIONSHIP BETWEEN ATTITUDE TOWARDS GREEN PRODUCT, ECO-LABEL INVOLVEMENT, AND GREEN PRODUCT PURCHASE BEHAVIOR: AN EMPIRICAL STUDY

eco-label awareness, knowledge of eco-label benefits, Environment concerns, and trust in eco-label indirectly influence Green product purchase behavior through two mediating factors: consumers' attitude towards green product purchase and eco-label involvement.生态标签（eco-label）认知、生态标签效益认知、环境关切以及对生态标签的信任，均可通过消费者绿色产品购买态度与生态标签参与度这两个中介变量，对绿色产品购买行为产生间接影响。