Personal Reputation Management in SMEs of Puebla Mexico

This dataset was used to examined the multidimensional personal reputation of selling managers in five SMEs of Tehuacan Puebla Mexico by the employment of Probability Theory. According to Carrillo-Duran et al., (2023) stress the importance of performing studies by Probability Theory. The personal reputation was assessed by 250 external clients and the inventory used was the scale developed by Zinko et al., (2016).本数据集采用概率论（Probability Theory）方法，对墨西哥普埃布拉州特瓦坎市五家中小企业（Small and Medium Enterprises, SMEs）的销售经理的多维个人声誉进行考察。Carrillo-Duran等人（2023）指出，运用概率论开展相关研究具有重要意义。本次研究的个人声誉评价由250名外部客户完成，所采用的评价量表由Zinko等人（2016）编制。