Portugal's Network Media Economy: Growth, Concentration and Upheaval 2015-2023

This data accompanies a report which provides a detailed picture of Portugal’s media, internet, and telecommunications sectors from 2015–2023, highlighting steady overall growth of roughly 15–18% in the combined “network media economy.” Using C4, HHI, and Noam indices, it shows that telecom services, broadband adoption, mobile data usage, and digital entertainment—especially streaming platforms—were the main engines of expansion. Traditional media such as newspapers, magazines, and broadcast TV experienced stagnation, while vertical integration between telecom and media companies and evolving regulatory policies continue to shape market concentration and competition.

本数据集随附一份报告，该报告详尽呈现了2015至2023年葡萄牙媒体、互联网及电信行业的发展全貌，并指出整体“网络媒体经济”的整体规模实现了约15%至18%的稳定增长。报告借助C4、HHI及Noam指数开展分析，结果显示电信服务、宽带普及率、移动数据使用量及数字娱乐（尤以流媒体平台为代表）是行业扩张的核心驱动力。以报纸、杂志及广播电视为代表的传统媒体则陷入增长停滞；与此同时，电信与媒体企业间的纵向整合以及持续演进的监管政策，仍在持续塑造着当地的市场集中度与竞争格局。