ADMINISTRATION AND MANAGEMENT SIMULATOR LABORATORY - Marketing Strategy

In Markestrat, the participants will carry out a market strategy putting into practice the concepts of segmentation and positioning, managing the marketing area of a company that sells household appliances dependent on a global corporation.

在Markestrat场景中，参与者需制定并执行市场营销策略，实践市场细分（segmentation）与市场定位（positioning）的相关理念，并负责一家隶属于跨国集团的家电销售企业的营销管理工作。