Online Panel Software

Overview of online panel software

Topics: 1. General capabililties: name of software solution; provider; consent to publish name; offered tools; underlying database platform; software offered as an enterprise solution, a web-based ´software as a service´ solution, part desktop or enterprise/part SAAS, either enterprise or SAAS; solution complies with EU data protection.

2. Panel recruitment: methods for panel recruitment; double opt-in; confirmation of identity methods; collection of profile data at the time of recruitment; maximum panel size, maximum profile data.

3. Panel administration: database design; specific interface for panel admininstrators; open interfaces provided to the panel database; each panel can have its own themed panel or community pages; incentive management capabilities; intant suspend; import of panellists for single use samples;

4. Panel member experience: panel members´ possibilities to update their profile information; tools, activities or items the panel members can access via their panel; integrated mobile app; further available via the mobile app; actions for closed or ineligible surveys.

5. Sample selection: capabilities to select samples; limit to the combinations of selection criteria; capabilities to ensure that panellists are not over-researched; sample selection tool uses predictive or heuristic statistical model to estimate the amount of sample to draw, in order to fulfil the target number of interviews; sample selection can include or take into account samples being sourced from other panels; extraction of sample for administration in other survey platforms.

6. Data capture and data linkage: panel data can be enriched with additional data; methods for capturing and updating the participation history or survey outcome; data from the survey can be used to update the panellists response data with the survey outcome; offered support for handling bounce-backs from email invitations; methods for data exchange or interoperability with other panel or survey software platforms.

7. Analytics and active panel management: stored information in the panel database; measures of panel health to measure and track (at a macro level); dashboard interface to show the current state of the panel; examination of methods to evaluate or score the individual´s participation and engagement; measures to identify and remove problematic panel members; other comments.