Self-identity mechanism of Chinese K-pop fans based on the theory of spectacle and performance

This study takes spectacle/performance theory as the theoretical perspective and Chinese K-pop fans as the research object to conduct an in-depth exploration of the influencing factors of fans' individual self-identity. The research hypothesis model contains two parts, the first part is to explore the relationship between diffusion audience and fans‘ narcissistic personality traits, with diffusion audience as the independent variable, narcissistic personality as the dependent variable, and media literacy as the moderating variable; and the second part is to explore the pathways of fans’ narcissistic personality traits and individual identity, with narcissistic personality as the independent variable, self-presentation as the mediator variable, and individual identity as the dependent variable.本研究以景观/表演理论（spectacle/performance theory）为理论视角，以中国韩流粉丝为研究对象，深入探究粉丝个体自我认同的影响因素。本研究的研究假设模型包含两部分：第一部分探讨扩散受众与粉丝自恋型人格特质之间的关系，以扩散受众为自变量、自恋型人格为因变量，媒介素养为调节变量；第二部分则探究粉丝自恋型人格特质与个体认同的作用路径，以自恋型人格为自变量、自我呈现（self-presentation）为中介变量，个体认同为因变量。