Consumer Marketing Data

# **PeopleCore Consumer Data**

See and understand the whole person with rich, predictive consumer data.

PeopleCore from AnalyticsIQ offers a comprehensive view of U.S. consumers — blending demographic, lifestyle, behavioral, attitudinal, and motivational insights. Our data is designed to power everything from smarter targeting to advanced modeling and personalization across marketing, analytics, and customer experience use cases.

Built using a proprietary blend of cognitive psychology and data science, PeopleCore goes beyond static attributes to help you understand *why people behave the way they do* — at home, at work, and in the market.

## **Coverage and Scale:**

- 265+ million U.S. individuals and 127+ million households
- 1,800+ consumer attributes available for enrichment, modeling, segmentation, and audience creation

## **Data Categories Include:**

- Demographics (age, gender, household income, education, marital status, etc.)
- Lifestyle & Interests (hobbies, shopping behavior, life stage, values)
- Motivations & Attitudes (decision drivers, personality traits, media preferences)
- Financial Insights (propensity scores, financial attitudes, modeled income, discretionary spending)
- Health & Wellness insights (non-clinical)
- Purchase Intent & Category Propensity
- Political & Civic Engagement
- Social Determinants of Health (SDOH)
- Property & Homeownership Data
- Specialty variables optimized in consideration of financial marketing industry regulations

## **How PeopleCore is used:**

- Audience targeting and media activation
- Predictive modeling and analytics
- Personalization and customer experience
- Healthcare marketing, financial services, retail, travel, and more

## Sample Fields:

- Likelihood of being an early adopter of tech advances
- Discretionary income spent on apparel
- Enjoys watching live sports
- High dollars donors
- Likely to take a cruise
- Podcast fans
- Age & gender
- Likelihood of using cryptocurrency

## **What sets PeopleCore apart:**

- Built on a foundation of cognitive psychology + data science
- Designed to reveal motivations behind consumer behavior
- Ability to be linked to professional data for even deeper insights
- Constantly refreshed and rigorously validated

## **How to Access AnalyticsIQ Data in Snowflake**

1. **Kick off with a strategy session:** Meet with our data experts to align on your goals, use cases, and the specific data fields you need.
2. **Review your tailored data plan:** We’ll provide a proposal outlining exactly which datasets we’ll share and how they map to your needs.
3. **Finalize the agreement:** Sign the agreement to get your secure Snowflake data share in motion.
4. **Share your Snowflake connection details:** Provide your Snowflake Account Locator or Organization Name, along with your Cloud Provider and Region.
5. **Start using your new data:** Once connected, you’ll be able to query high-value AnalyticsIQ data directly within your Snowflake account.

原始信息汇总

Consumer Marketing Data - PeopleCore Consumer Data

数据集概述

PeopleCore Consumer Data由AnalyticsIQ提供，提供美国消费者的全面视图，结合人口统计、生活方式、行为、态度和动机等多维度洞察。该数据集专为营销、分析和客户体验用例设计，支持从精准定位到高级建模和个性化等应用。

关键特性

• 数据科学基础：基于认知心理学和数据科学的专有混合方法构建
• 动态洞察：不仅包含静态属性，还能理解人们行为背后的动机
• 专业优化：包含针对金融营销行业法规优化的特殊变量

数据覆盖与规模

• 覆盖范围：2.65亿+美国个人和1.27亿+家庭
• 属性数量：1,800+消费者属性可用于丰富、建模、细分和受众创建

数据类别

• 人口统计（年龄、性别、家庭收入、教育程度、婚姻状况等）
• 生活方式与兴趣（爱好、购物行为、人生阶段、价值观）
• 动机与态度（决策驱动因素、个性特征、媒体偏好）
• 财务洞察（倾向评分、财务态度、建模收入、可自由支配支出）
• 健康与福祉洞察（非临床）
• 购买意向与类别倾向
• 政治与公民参与
• 健康社会决定因素(SDOH)
• 财产与房屋所有权数据

应用场景

• 受众定位和媒体激活
• 预测建模和分析
• 个性化和客户体验
• 医疗保健营销、金融服务、零售、旅游等行业应用

样本字段

• 成为技术进步的早期采用者的可能性
• 用于服装的可支配收入
• 喜欢观看现场体育赛事
• 高额捐赠者
• 可能乘坐游轮
• 播客粉丝
• 年龄和性别
• 使用加密货币的可能性

数据优势

• 揭示消费者行为背后的动机
• 可与专业数据链接以获得更深入的洞察
• 持续更新并经过严格验证

访问流程

1. 策略会议：与数据专家会面确定目标和用例
2. 审查定制数据计划：提供详细的数据集提案
3. 最终协议：签署协议启动Snowflake数据共享
4. 提供Snowflake连接详情：账户定位器/组织名称、云提供商和区域
5. 开始使用数据：直接在Snowflake账户中查询数据

业务需求支持

• 受众洞察：了解消费者特征以驱动智能营销
• 个性化客户体验：跨渠道提供更相关的消息和优惠
• 受众细分：识别高价值细分市场和行为属性
• 受众激活：媒体规划与优化、智能竞价策略
• 客户获取：改进预测模型准确性和活动提升

技术细节

• 更新频率：季度更新
• 地理覆盖：美国所有州（按地址）
• 云区域可用性：支持AWS多个区域（包括开普敦、雅加达、孟买、大阪等45+区域）

提供商信息

• 公司：AnalyticsIQ
• 成立：2007年
• 总部：亚特兰大
• 专业领域：数据科学家、分析师、研究人员和认知心理学家团队
• 联系方式：
  • 销售：[e-mail]
  • 支持：[e-mail]

搜集汇总

背景与挑战

背景概述

PeopleCore Consumer Data是一个涵盖美国2.65亿个人和1.27亿家庭的综合消费者数据集，提供1800多个属性，包括人口统计、生活方式、动机态度等多维度信息。该数据集基于认知心理学和数据科学构建，适用于营销目标定位、预测建模和个性化体验等多种商业应用场景。