2024 Car purchase intention of South Korean consumers

This study aims to contribute to the development of the South Korean automotive industry by providing fundamental data that can be used by consumers, car manufacturers, and government policy makers. This is accomplished by tracking and analyzing the long-term changes in the domestic automotive market. The data provided is based on the Syndicated Automotive Consumer Study, which has been conducted every year since 2001. Approximately 100,000 responses have been accumulated annually. We are providing a portion of the 2024 raw data. From the complete dataset, respondents were sequentially assigned identification numbers according to the order of response, and every third respondent was selected, thereby extracting one-third of the data. [Study Contents]The data provided includes the following information: Respondent Characteristics (gender/age/income/Family member composition, etc.) Vehicle Characteristics (vehicle type/class/fuel type, etc.) Car purchase intender within 2 years Characteristics of Intended Purchase Car (vehicle type/class/fuel type, etc.)

本研究旨在为韩国汽车产业发展提供支撑，为消费者、汽车制造商及政府政策制定者提供可复用的基础数据。本研究通过追踪并分析韩国国内汽车市场的长期演变态势以实现该目标。本次公开的数据基于自2001年起每年开展的联合汽车消费者调研（Syndicated Automotive Consumer Study），该调研每年累计回收约10万份有效受访者反馈。本次公开的为2024年原始调研数据的子集：完整数据集内，研究人员按问卷回收顺序为受访者依次分配唯一识别编号，随后以每3位受访者抽取1位的规则进行系统抽样，最终提取得到三分之一的数据集。[研究内容]本次公开数据涵盖以下信息：受访者特征（性别、年龄、收入水平、家庭构成等）；车辆特征（车辆类型、级别、燃料类型等）；以及两年内有购车意向群体的意向购车特征（车辆类型、级别、燃料类型等）。