Multitouch Attribution Data in Snowflake

Windsor.ai helps you to: - Connect all your marketing, sales and CRM data (e.g. Facebook Ads, Google Ads, Google Analytics, Salesforce) - Apply data driven attribution on the conversion journeys to understand the contribution each touchpoint has on a channel, campaign, ad level. - Join in the costs of all the connected channels to understand the cost per acquisition (CPA) or return on ad spend (ROAS). - Make decisions. Over 50 connectors are available including: - Adobe Analytics - AppsFlyer - Adroll - AppNexus - Bing Ads/Microsoft Ads - Google Campaign Manager 360 - Criteo - Google Display & Video 360 - Facebook Ads - Facebook Page Insights - Google Ads - Google Analytics - Google Analytics 4 - HubSpot - Klaviyo - Linkedin Ads - Pinterest Ads - Quora Ads - Reddit Ads - Salesforce - Google Search Console - Snapchat Ads - Stripe - Tiktok Ads - Twitter Ads - Shopify This allows you to answer the following questions: - What channels are working the best across the entire customer journey? - What is my return on ad spend (ROAS) or cost per acquisition (CPA)? - Which activities should I focus on vs. where should I reduce my spend? Workflow to get your data into Snowflake: - Create a Windsor.ai account (https://onboard.windsor.ai) and connect all the sources which you would like to stream to Snowflake. Make sure to connect the conversion and analytics data (e.g. Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads). Multi-touch attribution has to be enabled. - In 2. Select Destination select Snowflake as destination. - Enter all the credentials required and click Save - Your data will now be streamed to Snowflake. In case there is an error you will be notified.

搜集汇总

背景与挑战

背景概述

该数据集通过Windsor.ai平台整合了包括Google Ads、Facebook Ads等在内的50多个营销和CRM数据源，支持在Snowflake中进行多触点归因分析，以评估各渠道、广告的贡献并计算成本指标（如CPA和ROAS），从而优化营销决策。用户可通过简单步骤将数据流式传输到Snowflake，实现数据驱动的归因工作流程。