Coding sheet of the Prabowo Gemoy TikTok Samples

#Prabowogemoy is a distinctively Indonesian campaign communication, formulated with unique vocabulary to the Indonesian language during a specific election cycle. This research opts for the constant comparative method to provide flexibility to articulate the character dimensions associated with #PrabowoGemoy. The goal was to develop a typology that defined Prabowo Gemoy, firmly grounded in the Tiktok Video sample. The research procedure began by individually scrutinizing one TikTok video at a time, dichotomizing them into either policy or character topics. If said Tiktok sample was classified as 'character', I then considered a second category: what character themes does this sample discuss? Is it personal quality, leadership ability, or ideals? If said video meets the criteria of a) character discussion and b) personal quality, I then proceed to establish a tentative typology. We examined all TikTok videos that meet those criteria one at a time noting each video's text, visual cues, and audio. The typologies are usually one-word adjectives that can easily be identifiable as a coding component. When the new TikTok video scrutinized appeared to be similar to a previously developed typology category, we listed that Video under the same category. On the other hand, if a TikTok video provided a new category, we would add that adjective into the code book. This research continually reevaluated categories, altered new categorical schemes, and re coded samples to the emerging categories.

#Prabowogemoy是极具印尼本土特色的竞选传播话题，在特定选举周期内以印尼语专属词汇打造而成。本研究采用恒定比较法（constant comparative method），以灵活阐释与#Prabowogemoy相关的形象维度。本研究的目标是基于TikTok视频样本，构建一套用于界定Prabowo Gemoy的类型学框架。研究流程始于逐一审阅单条TikTok视频，将其划分为政策主题与形象主题两类。若某条TikTok样本被归类为“形象主题”，则进一步划分次级类别：该样本讨论的形象主题为何？是个人品质、领导力还是政治理念？若某条视频同时满足“形象讨论”与“个人品质”两项标准，则着手构建初步的类型学框架。研究人员逐一审阅所有符合上述标准的TikTok视频，记录每条视频的文本内容、视觉符号与音频信息。类型学分类通常采用单字形容词，可作为编码单元便于识别。若新审阅的TikTok视频与已有的类型学分类相符，则将其归入对应类别；反之，若该视频对应全新分类，则将该形容词加入编码手册。本研究持续对分类进行重新评估，调整新的分类框架，并根据新出现的分类对样本进行重新编码。