Flash Eurobarometer 415 (Innobarometer 2015 - The Innovation Trends at EU Enterprises)

Innovations in European companies.<br>Topics: company’s attitudes towards design: central strategic element, integral element of development work, only used as last finish, not systematically used, not used at all; introduction since January 2012, of new or significantly improved: goods, services, processes, marketing strategies, organisational methods; percentage of the company’s turnover in 2014 due to innovative goods or services introduced since January 2012; share of total turnover invested in the following activities since January 2012 (in percent): training, software development, company reputation and branding, research and development, design of products and services, organisation of business process improvements, acquisition of equipment; encountered problems and respective significance with regard to the commercialisation of innovative goods or services since January 2012: lack of human resources, lack of financial resources, finding or using new technologies, high costs or complexity of meeting regulations or standards, difficulties in maintaining intellectual property rights, administrative or legal issues, lack of marketing expertise, market domination by established competitors, low demand, weak distribution channels; preferred measures of public support regarding the following issues in the commercialisation of innovative goods or services: meeting regulations or standards, accessing or reinforcing online selling, participating in conferences, trade fairs or exhibitions, staff training, issues regarding intellectual property rights, market-testing before launch, accessing or reinforcing company’s presence in export markets; share of total turnover in 2014 invested in innovation activities; planned development of the percentage of investment dedicated to innovation in the next twelve months; focus of planned investment: goods, services, processes, marketing strategies, organisational methods; main reasons for investment in innovation in the next twelve months; use of the following technologies: sustainable manufacturing technologies, ICT-enabled intelligent manufacturing, high performance manufacturing; plans to use the aforementioned technologies in the next twelve months; activities of the company regarding public procurement contracts since January 2012: won at least one contract, submission of at least one tender with unknown outcome, submission of at least one tender without success, investigation of opportunities without submitting a tender, never submitted a tender or investigated opportunities; inclusion of innovations in won public procurement contract.

Demography: information about the company: number of employees, year of establishment, takeover by or merging with another company since the beginning of 2012, independent or part of a group; total turnover in 2014; development of turnover since January 2012 (in percent); percentage of the company’s turnover in 2014 coming from: local sales, sales in the own country outside the area in which company is located, sales in EU countries (including Switzerland, Norway, Iceland, or Liechtenstein), sales in other countries.

Additionally coded was: respondent ID; country; NACE-Code; size of company; nation group; weighting factor.