Dataset of 50 Online Services Advertised in the Internet Marketing Forum searchengines.guru

Our dataset of organized services contains the top 50 services offering products or services in the forum. The services were the most discussed in their own forum categories. The data was gathered throughout 2020 and January 2021.

For every service the dataset contains the following features:
* User Forum Name: forum user that posted about the service.
* User Forum Rating: the rating of the user in the forum.
* User Forum Registration: the date the user registered in the forum.
* Type of Service Offered: personal, professional, training, computer programs, conferences and events.
* Types of Advertisement: individuals, groups, organizations
* Service Overall Maturity Level: low, medium, high
* Type of User Advertising: on their own behalf, on behalf of a group, on behalf of an organization
* Service Label: personal service, emerging service, organized service
* searchengines.guru Category: forum main category where the service was posted
* searchengines.guru Sub Category: forum sub-category where the service was posted
* Country of Legal Terms: which country laws they abide
* Domain Registration: year the domain name of the service was first registered
* Domain Registrar: registrar organization associated with the domain name
* Site ASN: autonomous system information associated with the website
* Site ISP: internet service provider associated with the website
* Site Hosting Country: country where the website is hosted
* Site Alexa Ranking: Alexa website popularity global ranking
* Web Reputation: Cisco Umbrella Security Score: security score based on the domain name. The final risk scores to assess a domain's reputation are Low Risk, Medium Risk, and High Risk.
* Web Reputation: BrightCloud® TI Risk: risk level based on the domain name (Trustworthy, Low Risk, ModerateRisk, Suspicious, and High Risk)
* Web Reputation: Suspicious Activity from VirusTotal Intelligence Indicators: a positive value (yes) means there is at least one indicator retrieved from VirusTotal that associated the domain with malicious behavior.
* Web Reputation: OSINT Reports on Suspicious Behavior: a positive value (yes) if there is at least one OSINT report tying the domain to malicious behavior.
* Trustworthiness Label #1: untrustworthy if at least one of the web reputation indicators is positive. Otherwise trustworthy.
* Trustworthiness Label #2: untrustworthy if at least two of the web reputation indicators is positive. Otherwise trustworthy.
* Trustworthiness Label #3: untrustworthy if at least three of the web reputation indicators is positive. Otherwise trustworthy.
* Trustworthiness Label #4: untrustworthy if at least four of the web reputation indicators is positive. Otherwise trustworthy.

本规范化服务数据集收录了论坛内讨论热度最高的前50家提供产品或服务的服务商，这些服务均为各自论坛分类下的热门讨论主题。数据采集周期覆盖2020年全年及2021年1月。

针对每项服务，本数据集包含以下特征字段：
* 论坛用户名（User Forum Name）：发布该服务相关帖子的论坛用户
* 论坛用户评级（User Forum Rating）：该用户在论坛内获得的评分
* 论坛注册日期（User Forum Registration）：该用户在论坛的注册时间
* 服务类型（Type of Service Offered）：涵盖个人服务、专业服务、培训服务、计算机程序、会议与活动
* 广告主体类型（Types of Advertisement）：包含个人、团体、组织
* 服务整体成熟度等级（Service Overall Maturity Level）：分为低、中、高三档
* 广告发布身份（Type of User Advertising）：以个人名义发布、以团体名义发布、以组织名义发布
* 服务标签（Service Label）：分为个人服务、新兴服务、规范化服务
* searchengines.guru 论坛主分类（searchengines.guru Category）：该服务帖子所属的论坛一级分类
* searchengines.guru 论坛子分类（searchengines.guru Sub Category）：该服务帖子所属的论坛二级分类
* 适用法律辖区（Country of Legal Terms）：该服务所遵循的法律所属国家/地区
* 域名注册年份（Domain Registration）：该服务官网域名的首次注册时间
* 域名注册商（Domain Registrar）：与该服务官网域名关联的注册机构
* 网站自治系统编号（ASN, Autonomous System Number）（Site ASN）：与该网站关联的自治系统信息
* 互联网服务提供商（ISP, Internet Service Provider）（Site ISP）：与该网站关联的互联网服务提供商
* 网站托管国家（Site Hosting Country）：该服务官网的服务器托管所在国家/地区
* 网站Alexa全球排名（Site Alexa Ranking）：Alexa网站流量全球综合排名
* 网络信誉：Cisco Umbrella安全评分（Web Reputation: Cisco Umbrella Security Score）：基于域名的安全评估分数，用于评估域名信誉的最终风险等级分为低风险、中风险与高风险
* 网络信誉：BrightCloud®威胁情报（TI, Threat Intelligence）风险等级（Web Reputation: BrightCloud® TI Risk）：基于域名的风险评级，分为可信、低风险、中等风险、可疑与高风险
* 网络信誉：VirusTotal情报指标可疑活动（Web Reputation: Suspicious Activity from VirusTotal Intelligence Indicators）：若结果为"是"，则表示至少有一项从VirusTotal获取的情报指标将该域名与恶意行为相关联
* 网络信誉：可疑行为开源情报（OSINT, Open Source Intelligence）报告（Web Reputation: OSINT Reports on Suspicious Behavior）：若结果为"是"，则表示至少有一份开源情报报告将该域名与恶意行为相关联
* 可信度标签1（Trustworthiness Label #1）：若存在至少一项网络信誉指标为阳性，则标记为不可信；否则标记为可信
* 可信度标签2（Trustworthiness Label #2）：若存在至少两项网络信誉指标为阳性，则标记为不可信；否则标记为可信
* 可信度标签3（Trustworthiness Label #3）：若存在至少三项网络信誉指标为阳性，则标记为不可信；否则标记为可信
* 可信度标签4（Trustworthiness Label #4）：若存在至少四项网络信誉指标为阳性，则标记为不可信；否则标记为可信